Aesthetics play a major role in a cosmetic’s success. If it doesn’t feel good to a consumer as she applies it or as she goes about her day, that product will find its way to the bottom of the makeup bag—and the chance of repeat purchase goes out the window. To formulate products with great feel, EMD has improved upon its established RonaFlair M-Sphere with new RonaFlair Soft Sphere, which is based on synthetic mica platelets with submicron-sized, monodispersed silica spheres. This new...